Our Strategy

When it comes to investing, we DO NOT attempt to time the market. Whether selecting investments for building wealth or delivering predictable income in retirement, our portfolios are built for what the market is capable of doing, not just what it is expected to do.  

We seek higher, after-tax returns for our clients by focusing on controllable factors such as expenses, portfolio rebalancing, dollar cost averaging and tax efficiency. When appropriate, we use passive, index based mutual funds and exchange traded funds (ETFs). 

There is no single investment that provides preservation, high current income, growth potential and liquidity all at once. Investing involves trade-offs, and its important for you to understand the trade-offs involved with your options. We use your financial plan to illustrate how certain investments and strategies can be best aligned to achieve your objectives.

When tailoring an investment plan for you, we consider the following:
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Purpose of Your Investment

What is both the current & future purpose of your investment? (for example, your goal might be to create steady income during your retirement, and then to leave the remainder to others)

Time Frame

How long until you reach your goal? How long does the money need to last after reaching your goal?

Allowable Risk

How much risk are you comfortable with (risk tolerance)? How much risk do you actually need to take to reach your goal (required rate of return)? How much risk can your financial situation realistically bare (risk capacity)?

Tax Consequences

What type of investments and what type of accounts are best for your specific goal? (i.e., Roth IRA, Traditional IRA, Taxable account).


What investment options will best serve your purpose of realizing your goals, while controlling costs?

Investment Experience

Do you consider yourself a knowledgeable investor? How did you feel & react during the great recession of 2009? How do you think you’ll react next time?

Flexibility / Control

How important is investment liquidity to you? Are you willing to give up flexibility for security? Note – When appropriate, we seek to construct investment portfolios that give our clients the flexibility and liquidity to adapt to changing situations and respond to unexpected circumstances, without suffering penalties for making changes. (for example, to help our clients get both predictable income and protect their assets in retirement, we construct portfolios using high-quality individual bonds, CDs, ETFs and mutual funds which all offer liquidity when necessary.