What is a fiduciary?
A fiduciary is a professional entrusted to manage assets or wealth while putting the client’s best interests first, at all times. On the contrary, a “non-fiduciary” representative can recommend investments and services with higher fees, riskier features, and lower returns simply because they earn more money for the advisor, even if those investments are not the best choice for their clients.
Who is a fiduciary?
Registered Investment Advisors (RIAs), like The Prudent Planner, LLC, are held to a fiduciary standard of care. By law, they must act solely in the best interest of their clients.