The Prudent Planner, LLC | Registered Investment Advisor  
Financial Planning, Investment Advice, Portfolio & 401(k) Management for individuals, families, and small businesses. Whether your focus is on growing wealth over time, or turning your savings into predictable income, our job is to help you identify the goals you value most, and present you with a range of possibilities, including  before / after comparisons, so you can see which financial decisions most improve your outcome. With quality planning and investment management from The Prudent Planner, you won’t have to wonder if you are doing the right thing, you’ll know.

Our Fees: 
We believe controlling cost is an important part of building and preserving wealth. We are mindful of our fees and committed to being transparent and fair.  As an independent, registered investment advisor, The Prudent Planner is not affiliated with a large wall street firm, big bank or insurance company, which eliminates costly overhead, marketing and sales expenses.  We pass this savings on to our clients in the form of lower fees.

John Diehl, CFP® | Founder
A Certified Financial Planner™ (CFP®) professional, John established The Prudent Planner, LLC after 16 years of experience providing investment and retirement education to clients of Fidelity, USAA and Bank of America.  John has an M.B.A. from George Washington University in Washington, DC and a B.S. degree from Frostburg State University in Maryland. He maintains an active life and health insurance license through the State of Utah.  John lives with his family in the Salt Lake City, Utah area.

Our Trusted Partners:

Asset Dedication | San Francisco, CA 
Transforming a lifetime of savings into predictable income is serious business, with no room for mistakes. Founded in 2002 and managing over $600 million in active income portfolios, Asset Dedication is an industry leader when it comes to designing non-annuity, pension-like portfolios that deliver predictable income. Asset Dedication builds portfolios, per our specifications, that use individual fixed-income vehicles (CDs, treasury, corporate, and municipal bonds), stocks and cash equivalents to their highest and best use, accomplishing principal protection, predictable income and growth potential.

Betterment | New York, NY
Our job as advisors is to help you identify – and achieve – your lifetime goals. When it comes to building portfolios for long term goals, we choose Betterment. Betterment’s technology allows us to build tax-efficient, low cost, passive index portfolios with active-rebalancing, that seek higher after tax returns, helping to simplify the investment process, and leaving more time for us to focus on you, our clients.  Betterment was founded in 2008 and manages more than $8 billion in assets.

Employee Fiduciary | Mobile, AL 
When hired to help you review, design, or administer your small business sponsored 401(k) plan, our chosen partner is Employee Fiduciary.  Founded in 2005, Employee Fiduciary administers more than 3,000 401(k) plans with nearly $3 billion in assets. With fees based on participant head count, not assets, The Prudent Planner and Employee Fiduciary will provide your small business with access to high quality retirement plans with low, transparent expenses, reputable investment choices and employee financial guidance typically only available to much larger employers.