The Prudent Planner | Farmington, UT
Financial Planning & Investment Management services for individuals, families and small business owners. Whether your focus is turning savings into reliable income, growing wealth or protecting it, our job is to help you identify the goals you value most, and present you with a range of possibilities and before / after comparisons so you can see which financial decisions most improve your outcome.  With quality financial planning from The Prudent Planner, you won’t have to wonder if you are doing the right thing, you’ll know.  As an independent Registered Investment Advisor (RIA), The Prudent Planner is not affiliated with a large wall street firm, big bank or insurance company, which eliminates costly overhead and marketing expenses. This savings is passed onto our clients in the form of lower fees.

John Diehl | Founder
A Certified Financial Planner™ professional and Investment Advisor, John established The Prudent Planner in 2016, after 16 years of financial experience with Fidelity, USAA and Bank of America. John has an M.B.A. from George Washington University and a B.S. in Business from Frostburg State University. He is an active member of the Financial Planning Association (FPA®) and maintains an active insurance license through the State of Utah.  John lives with his family in the Salt Lake City, Utah area.

Asset Dedication | San Francisco, CA 
Transforming a lifetime of savings into predictable income is serious business, with no room for mistakes.  Founded in 2002 and managing over $600 million in income portfolios, Asset Dedication is an industry leader when it comes to designing non-annuity, pension-like portfolios that deliver predictable income. Asset Dedication builds portfolios, per our specifications, that use individual fixed-income vehicles (CDs, treasury, corporate, and municipal bonds), stocks and cash equivalents to their highest and best use, accomplishing principal protection, predictable income and growth potential.

Betterment | New York, NY
Our job as advisors is to help our clients identify – and achieve – their lifetime goals. When it comes to building portfolios for long term goals, we choose Betterment. Betterment’s technology allows us to build tax efficient, low cost, passive portfolios that seek higher after tax returns, helping to simplify the investment process, and leaving more time for us to focus on you, our clients.  Betterment was founded in 2008 and manages more than $8 billion in assets.

Employee Fiduciary | Mobile, AL 
When hired to help small businesses review, design, or manage their 401(k) plans, our chosen partner is Employee Fiduciary.  Founded in 2005, Employee Fiduciary administers more than 3,000 401(k) plans with nearly $3 billion in assets.  Together, The Prudent Planner & Employee Fiduciary provide small businesses access to high quality retirement plans with low expenses, reputable investment choices and financial guidance typically reserved for much larger employers.